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Your cart is empty.Cold toes cut our ski days short. So, we turned to Merino wool. Super soft and naturally great at wicking away moisture, regulating temperature and resisting smells, it quickly became the key to staying on the slopes longer — and the core of everything we make. In 1994, we founded Smartwool in Steamboat Springs, Colorado, creating the first performance Merino wool ski socks and revolutionizing how mountain athletes take care of their feet. Since then, we've grown into a group of insatiable outdoor adventurers, perfecting our craft to make snowboarding, hiking, biking, running and living life more comfortable. From athletic socks, shorts and t-shirts to winter jackets and base layers for men, women and kids, we create outdoor essentials that eliminate distractions like sweaty clothes and uncomfortable feet. And we're all about doing it the right way. That's why we're committed to improving our Merino wool supply chain, reducing waste and supporting efforts to keep the outdoors open for more people to enjoy — because everyone should have the chance to experience powerful, beautiful moments in nature. From crisp powder turns to scrambly summer hikes and s'more-filled weekends, Smartwool helps you get out there. Go Far. Feel Good.
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