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Our sole purpose is to promote diversity, equality and inclusion through sport. We make tape, you make it powerful!
Pride Tape is a badge of support from teammates, coaches, parents and pros to young players. It shows every player that they belong playing the sports they love. That we’re all on the same team. That means every roll of tape will make an impact in sports and beyond. We proudly support the National Hockey League (NHL), the Premier Lacrosse League, NCAA PAC-12 Softball, BaseballSoftballUK, and Major and Minor League Baseball’s mission to drive positive social change and foster more inclusive communities. By participating in the NHL’s ‘Hockey is for Everyone’ month, plus creating baseball’s Strike Out Hate campaign, our collective goal is to make sport, at all levels, a more welcoming and inclusive environment for players, their families and fans of every race, colour, age, ability, religion, national origin, gender, gender identity, gender expression, and socio-economic status.
Cotton Blend Athletic Tape
Our high-performance cotton blend ensures your Pride Tape never loses its true, permanent and bright color quality when in use.
Create Your Own Design
Express your individuality by applying Pride Tape in your own design on sticks, shafts, bats, rackets, handlebars, and more.
Used by Teams Everywhere
Pride Tape is a growing movement in sports, now used by amateurs and professionals and worn by coaches, parents, and allies as a badge of support.
Proudly Made in the USA
Pride Tape now has a worldwide reach, though we’re proud to say we’re based right here in the USA.
Brightly colored Pride Tape in use on a hockey stick outdoors
Pride Tape featured on a lacrosse player’s stick
A tennis player applies Pride Tape to his racket
A young softball player approaches the plate with her bat, adorned in Pride Tape
Pride Tape is Trusted by NHL Pros
6 Colors, 6 Powerful Words: Pride. Resilience. Courage. Leadership. Change. You.
Pride Tape began in 2016 as a grassroots collective of individuals, academics, and community members who saw a need to help make sport more inclusive for athletes, coaches, and fans.
We’re proud to partner with our friends at the NHL for NHL Pride, promoting Hockey is for Everyone, and we’re always seeking to create more inclusive communities.
MooK@D00
Reviewed in the United States on March 8, 2025
Excellent! As advertised.
cpucrazy
Reviewed in the United States on January 21, 2025
I really wanted to like this tape, I have a few rainbow options, and I was proud to support the actual pride tape cause for the first time, but the tape didn't even make it through one game. By the end of my hockey game, the tape on the bottom of my stick was completely worn through and several strips were coming off.I love what pride tape supports, but the actual tape doesn't really have any use. It's not great at all.
Audrey
Reviewed in the United States on May 14, 2024
Used this to tape my aerial hoop and love how it looks! 🌈 Quality is good, and it’s a good value. For my fellow aerialists it is a tad sticky but most other tapes are too.
Megan L Assenmacher
Reviewed in the United States on February 8, 2024
Gave a wonderful rainbow stripe effect to my lyra!
Practical Man
Reviewed in the United States on December 17, 2024
This is 2-3x the price of regular tape but it’s a fun product
Anja Potter
Reviewed in the United States on April 24, 2024
We love this tape, and how it creates stripes of colors on the stick! It's the only tape my two kids want to use! It's easy to use, a good price, great quality, and adhesrs well to the stick!
JustTy
Reviewed in the United States on October 16, 2023
I love my pride tape! I use it wherever handle reinforcement might be needed (bicycle handlebars, baseball bat grips) and it stands up exactly as I'd expect from stick tape. I love showing off my pride in unexpected ways. Love it!
Bravo lover
Reviewed in the United States on August 24, 2022
Love this! Not only do we use it for my sons bat. It is great for wrapping gifts, crafts, decorating! Quality product will continue to purchase!
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