I'm a part time professional photographer, and a self-labelled prime lens snob. However, in the interests of client satisfaction, for certain gigs I needed more flexibility than 3 prime lenses could offer.Initially I believed an f4 maximum aperture would be a handicap. This proves to be false, in the case of this lens. When mounted on a full frame body, performance seems superior even to the f2.8...Breakdown of pros and cons:Pros:-extremely well priced-optically delivers better results than a borrowed f2.8L-quiet and responsive AF usable even for video.-IS seems effective down to about 1/15 sec.-macro switch is a nice touch, though takes some getting used to-lightweight and relatively discreet-rugged enough to be caught in a shower/use in dusty natural environmentsCons:My version arrived in a plain box with no warranty card. I'm assuming it's a grey import.-zoom action feels a little coarse, would be problematic for serious movie making.-external zoom can be annoying when using on a light body such as RP or crop sensor.-macro is useful, but the switch is a little worrisome until user becomes habituated.-the styling is a bit old fashioned which is not surprising. This is not a recent iteration but a tried and tested formula. I tend to tape over the logos and superfluous writing in any case so this is a non-issue for me.My uses:-Hobby, including aviation and nature/landscape shots.-location photography for events and commercial purposes-weddings, as a wide and close portrait/group lens when moving around is not an option.Perfect for a hobby photographer to take on a stroll. It would more than deliver great results under wide ranging conditions... even on a crop sensor body the lens would provide a good focal range and a relatively decent weight ratio.

Bought this lens for my son, a special request by him and didn’t disappoint. Great picture quality

Great value, sharp in the centre and the corners sharpen up nice by f8. The macro facility is an added bonus.This lens was over £1000 when launched so it's great value.

I was really looking for an L lens for my 60D as sooner i will be upgrading to full frame so planned to buy an EF lens as a future investment ( i already have canon 50 1.8/ tamron 17-50 non vc and canon 70-200 f4 IS USM ) I was torn between EF 24-105 f4 and 24-70 f4, finally i was glad that i choose this. Extremely sharp even at corners works excellent with my crop sensor 60D. solid L built, though comparing to 24 105 and 24 70 2.8 11 its light and IS works good its hybrid latest and does not sounds like in 70 200 f4. Its only few days its arrived I can only say that when its on my 60D i dont need mounting my prime for extra sharpness can do even portraits Im really happy with the purchase and that too at this bargain price which is current prevailing prices in USA for a white box- canon always being higher then Nikon in india but love it canon is canon. Im not a professional photographer just hobbyistUpdate : Today on 7th July15 i must say that I made the right decision its really an excellent choice after this you only need tele like 70-200 or 70-300 etc nothing more left to desire this lens will take care of most of your quality needs with super images it produces. Except for the extra reach ( 50-105 ) which i rarely miss, in all other areas its much superior to 24-105L. Also since I wrote bargain price almost equal to USA price for white box no more stands correct as I got this Amazon.in deal for just 49K in Feb 15 but now the prices are different.

Actually, i've upgraded from 24-105L with this lens. Even though the latter is a much preferred option as a walk around lens, that would suit a full frame body like 6D/5D etc but for a cropped sensor body like my 70D this is ultimate. fantastic tack sharp pictures, moderate wide to portraits and last but not the least 'macro' function is really superb. overall, i would say, this 24-70D is an ideal L grade all purpose lens.Pros: No lens creep (has lens lock), great optics, weather resistant, macro capability, great priceCons: None

I enjoy landscape, travel and macro photography and felt the 24-70 4L IS USM would be a good fit for me. Here's what I thought about it after several months of use.BUILD is excellent: quality plastics, weather seals, attractive semi-matte finish and sturdy metal mount. Electrical switches are beefy and nearly impossible to inadvertently change. The ribbed rubber zoom and focus rings are large and grippy, and positioned similarly to my 17- 40L and 70-200 4L IS. Appearance is similar to the 24-105L but slightly shorter and lighter. It feels solid and balanced on my 6D.FOCUS is internal so the barrel doesn't rotate or change in length. AF is blazing fast and accurate on my 6D. Manual focus is always active (no switch flip required), smooth and finely pitched, allowing precise adjustments.ZOOMING is accomplished via a single nested barrel. Zoom action is smooth but slightly stiff between 50 and 70. There is no zoom drift when pointed up or down so the barrel lock at 24mm seems superfluous. However, zooms tend to loosen with use so maybe I'll appreciate the lock a few years from now.OPTICAL PERFORMANCE at F4 is sharp edge to edge. Center frame is similar to my 24-105 4L but corners are vastly improved. The best overall performance is at 24mm and 70mm, with slight deterioration at 50mm. This lens required +5 Microadjustment (MA) at 24mm for optimal sharpness (was front focusing). The long end was tack sharp at default (0). In contrast, my 24-105 4L is sharp at defaults (0) and required no MA on my 6D or 5D MKII.There is a small amount of light falloff or corner darkening at 24mm and F4 but noticeably better in this regard than the 24-105 4L. Light falloff at 70mm is about the same as the 24-105L. Stopping down to F5.6 renders light falloff inconsequential. I don't notice light falloff unless testing on a white wall.The most noticeable improvement over the 24-105L is the near absence of barrel distortion at 24mm. My ocean horizons are true! Chromatic Aberration (CA) is also reduced: a tiny amount of color fringing is visible via pixel peeking in corners at 24mm, but almost nothing at longer settings. It certainly bests my 24-105 4L in this regard.Sunsets, spotlights and other bright light sources exhibit little to no flare. Flare resistant is markedly better than the 24-105L, making blazing Hawaiian sunsets a snap! However, use of the included EW-82L hood is recommended for protection from stray light, raindrops and doggie noses. This hood sports rayon flocking, matte black paint matched to the lens and petal cutouts. It has a lock release button but is a little loose and will come off with a light whack or firm rub on a beer gut. I prefer the snug fit of the EW-82H, the OEM hood for the 24-105 4L IS USM. And, yes, the EW-82H fits the 24-70 4L perfectly albeit slightly deeper. There is absolutely no vignette so it's staying on my 24-70 4L.Macro results are impressive at .7x, making it ideal for flowers, small products and artwork. Press and hold the macro switch while turning the zoom past 70mm to engage macro range. Combined with Hybrid Image Stabilization I got sharp free standing flower shots I normally need a tripod for. I still prefer a tripod for such shots but being able to get a sharp impromptu macro is a wonderful feature for travelers.IMAGE STABILIZATION (IS) gave me three additional stops of hand holdable range at 70mm, sometimes four on a good day (no coffee and 8 hours sleep!). The big deal is Hybrid Image Stabilization compensating for both up-and-down and swaying forward and back movements. The swaying back and forth movement often foiled my attempts at shooting museum artwork where tripods weren't allowed, so a welcome feature along with auto panning mode.In a quiet room, I can't hear the IS mechanism while using the camera. IS is only audible if I place my ear directly on the lens. So quieter than the IS unit in the 24-105 4L USM (audible as soft grinding in quiet rooms).LAST BLURB: I had to calibrate (MA) this lens for optimal sharpness. Once dialed in, images were satisfyingly sharp, contrasty and vivid from edge to edge. The game changer--and the main reason to pick this lens over the 24-105L--is the macro and Hybrid IS features. It's basically two lenses in one--normal zoom and macro--and lets me leave my macro lens at home when traveling light. Finally, the most frequent criticism of this lens is the high selling price ($1499). As of August 31, 2014, Canon reduced MAP to $999, making this a darn sweet deal.

I bought this lens for two reasons: to replace my kit lens () with some serious L glass, and for the wide angle coverage. The other lenses I use most frequently are and .This lens is very sharp, and captures excellent colors, which I have come to expect from L-series lenses. This lens is more than adequately weather sealed, so I can use it with confidence under circumstances where I would tend to hesitate with my other lenses. After returning from a weekend at the beach, it was amazing to see how many airborne sand particles had been caught by the rubber weather sealing, almost like flies stuck to fly-paper. I was able to use a compressed air can to blow the tiny sand particles away from the external rubber seals - particles that almost certainly would have penetrated most other lenses.I have heard that constant mounting and dismounting of lenses that have weather sealing around the bayonette mount, like this one does, can wear-out the weather seal. For this reason I am trying to be cautious both about using a more gentle mounting/dismounting technique, and about trying to avoid frequently switching out lenses when possible. The seal can be replaced, but at a cost.A quick word about this lens versus the 24-105mm f/4. For me the choice was easy, because I have found I don't really use the Image Stabilization on other lenses I own. I have a pretty steady hand, and for longer shutter speeds I use a tripod anyway. But I do often go down to a f/2.8 aperture. And I already have the over-70mm coverage with my 70-200mm lens, so for me this lens is a better match than the 24-105.One interesting thing to note is that unlike many zoom lenses, this lens actually extends outward as the distance is reduced. This means that for wide-angle shots it is possible to get shadows when using a camera-mounted flash, even without the hood attached. Shooting under ambient light is an alternative, but that means boosting-up the ISO and/or decreasing the shutter speed. Of course this works much better with modern equipment than in the days of film cameras, but isn't always the best option.This minor annoyance aside, I love this lens and wouldn't trade it for any existing comparable lens. It is heavier than most other wide-angle zooms, but not excessively so. The 24-70mm range provides good coverage, and when paired with a 70-200mm or even the 70-300mm, you've got excellent coverage for almost all circumstances.The most important qualities in a lens for me are sharpness, color, and versatility, and this lens is right on the money. The weather sealing is a huge bonus. A valuable lens!